Sensodyne Mouthwash and #SayNoToNgilo “Great Little Moments” Campaign

Ngayon ko lang nalaman that 9 out 10 Filipinos suffer from pangingilo. I occasionally suffer from that but I have learned to endure that.. tiis tiis or huwag uminom or kumain ng mga bagay na nakakangilo, one is cold water! Eh sa init ng panahon lately, how can you resist a glass of super cold water? I can’t, kaya sorry muna sa ngipin ko 🙁 That “Great Little Moments” like of drinking cold water, I can’t even enjoy with pangingilo no?

That’s why during the GSK Fights to Stop Teeth Sensitivity with “Great Little Moments” Campaign and new Mouthwash Launch, when we were asked to upload our very own #SayNoToNgilo moment, I posted this one:

A true epitome of enjoying life’s “Great Little Moment”! And we won the contest for that day! COOL! I seldom won contest, alam nyo yan, and when it happens, bongga talaga! Remember Electrolux event? This time, the price is a buffet voucher for 2 at Circles, Shangrila Makati, made more bongga because, as we went up the stage to receive the award (together with Donna), guess who helped me? Sensodyne endorser, Luis Manzano, nonetheless!

eh look at my arms, parang na twist yata ng husto ni Luis! LOL 

The Sensodyn  “Great Little Moments” campaign encourages consumers to enjoy their “Great Little Moments” like they used to now that they are free from sensitivity. And tocomplement its dental care line and help promote the expert sensitivity regimen, Sensodyne now introduces its new mouthwash that gives not only the benefits of your regular mouthwash but also pangingilo relief.

According to Dr. Rannier Reyes of the Philippine Periodontal Society, “Having sensitive teeth can mean anything from getting a mild twinge to having severe discomfort that can last for several hours. It can also be an early warning sign of more serious dental problems.”

Sensitive teeth occurs when the layer of enamel becomes thin and exposes the softer dentine underneath. This soft layer makes up the inner part of the tooth leading to the tooth’s nerve center and triggers the pain you feel.

Other things that can cause sensitive teeth are:

• Brushing too hard or using a hard bristled toothbrush
• Teeth grinding
• Gingivitis (gum disease)
• Receding Gums

Last year, GlaxoSmithKline, the makers of Sensodyne, the #1 sensitivity toothpaste in the Philippines which is also recommended by dentists, spearheaded the “Say No to Ngilo” advocacy where dentists, consumers and Sensodyne came together to enjoin everyone to heed the call to take action to no longer endure the discomfort of pangingilo.

This year, GSK and Sensodyne takes the advocacy a notch higher with the launch of “Great Little Moments” digital campaign which encourages Filipinos not only to “Say No to Ngilo,” but also share their experiences after converting to Sensodyne and how they are able to fully enjoy their great little moments sensitivity-free. I will be posting more about this campaign and the contest!

“For those who have sensitive teeth like me, I know you’d agree that it is not something you can just ignore. Sensitive teeth can ruin the mood of any romantic date, or stop you from enjoying those unforgettable moments with your loved ones,” Sensodyne brand ambassador, Luis Manzano shares.

Heather Pelier adds, “Our message is simple, there is no need for sensitivity to impact anyone’s life. Making a simple change to one’s oral care regimen will make a real difference. Now that Sensodyne has reached out to more Filipinos who used to just endure the pain, we want to encourage them to tell their stories now that they can enjoy their favorite food and drinks and fully enjoy the eating moments with their family and friends without fear of pangingilo.”

The new Sensodyne Mouthwash is the perfect partner for Sensodyne toothpaste in saying no to pangingilo. Sensodyne Mouthwash is alcohol free and is available in two variants, Cool Mint and Extra Fresh 250mL. SRP of Sensodyne mouthwas is Php165 and available in major supermarkets and drugstores nationwide.

Don’t let the pain of sensitivity get in the way. Say No to Ngilo and Yes to those Great Little Moments!