SM Kids Fashion 2014 Summer Collection was launched in a garden themed party at Shine Bakery & Cafe at SM Aura (attended the event with Mommy Levy).
The summer collection includes new styles from Boys Got Style, Little Miss, JusTess and Hello Kitty. Three new brands were also introduced as part of SM Kids Fashion: Elle, Maui and Sons, and Nautica.
Elle takes on a distinct Parisian mood, one that walks on the lighter side of life. Casual with cheeky humor as in pretty polka-dot prints on jackets, jumpsuits, dresses, and skirts, the brand always finds a way to seamlessly combine style-savvy with an unexpected surprise. Trompe l’oeil tees, sports jackets, and cargo shorts also showcase a similar elegant, relaxed feel.
Maui & Sons builds on coll, laidback surf culture, inviting kids to explore and experience the lure of the great outdoors. Tanks, board shorts, and colorful swimwear stand out in neon hues and tropical florals fit for a rocking pool party to a stroll on the beach boardwalk.
Nautica invites kids to sail off into adventure with regatta-themed separates, dresses, and swimwear. Youngsters can feel free to romp and play in lively striped tees and loose trousers and shorts, as well as multi-colored hoodies and printed onesies. Reminiscent of a whimsical and playful life on the coast, the brand invites kids to celebrate the pull of sun, sand, and the cool breeze.
Sally Yu says
March 25, 2014 at 2:10 pmOh I love the Little Miss better over the Hello Kitty ones. 🙂 hehe.
Lovelyn Pagulayan says
March 25, 2014 at 2:24 pmMy son’s love it so much 🙂
Juvy Coros says
March 25, 2014 at 2:28 pmEEEh! Can’t wait for my daughter to grow up like them too! Btw, the collection is perfect!
Karina Vergara says
March 25, 2014 at 2:47 pmThis kiddos are really cute, they are very fashionable!
Fred William Cada says
March 25, 2014 at 3:32 pmcute kids and nice selection youll definitely go wrong in SM
Arminda De Leon says
March 25, 2014 at 3:41 pmMy bunso love the Hello Kitty dress…oooopppppsss…buying soon than I expected.
LADY LEI says
March 25, 2014 at 3:49 pmMy son wears jusTees. Style are beautiful yet very affordable
Mommy Pehpot says
March 25, 2014 at 8:10 pmmy boys din wear JusTees.. mura nga kase and yet stylish.. hindi lang ganoon kaganda ang quality ng tela (compared sa carter’s) oh well, malaki din naman diprensya ng presyo nila haha
Vicenta says
March 25, 2014 at 3:51 pmAng cute ng mga kids.:)
Serene Shikukeza says
March 25, 2014 at 6:11 pmWow! They’re so pretty! I think my kids needs new wardrobe for summer na! Hhaha! Especially the Hello Kitty. 🙂
Mommy Pehpot says
March 25, 2014 at 8:05 pmang mga bagets ko din! hahaha
Sunshine Fariñas says
March 25, 2014 at 7:42 pmApplause for SM Kids Fashion! 🙂
sherry ann gole cruz says
March 25, 2014 at 8:22 pmmas fashionable na ang kids kesa sa mga moms now. my daughter love hello kitty apparel
Mommy Pehpot says
March 25, 2014 at 8:27 pmtrue! haha napapag iwanan na ang mga nanay haha
tinky guanez says
March 25, 2014 at 9:03 pmlove the clothes for the boys, make them looks little binata.
Ronita Dela Rosa says
March 25, 2014 at 11:12 pmVery nice for the summer getaways
Mary Jane Dionela Quintana says
March 25, 2014 at 11:42 pmI don’t have anything against SM pero sana they will welcome Asian kids to be their models
Mommy Pehpot says
March 26, 2014 at 7:45 amhahaha oo nga naman!
Princess Micka Nodame II says
March 26, 2014 at 4:59 amMy daughter love sm kids wear. comfy and fashionable
Tetcha Figuerres says
March 26, 2014 at 7:56 amThose are cool summer clothes for kids from SM. I must get Justin a pair or two soon!
Rachelle Therese F. Gonzales says
March 26, 2014 at 1:14 pmIt’s really nice that SM has really leveled up to their choices of apparel to offer to customers.
sherry ann gole cruz says
March 26, 2014 at 8:48 pmsana i could buy all the nice clothes fo my daughter!
Maria Elizabeth P. Andres says
March 27, 2014 at 9:12 amAng gaganda ng mga damit, bagay na bagay sa mga models.
helen gatbonton says
March 27, 2014 at 10:10 ammy bunso really like hello kitty
ana lorraine complido says
March 27, 2014 at 10:16 amsana maging fashionista din ung daughter ko….ang cucute nilang lahat 😉
Nannette Magaway says
March 27, 2014 at 10:16 amHello Kitty is my daughter favorite,from bags to fashion…
Cel Fajardo says
March 27, 2014 at 7:01 pmVery trendy and fashionable
mommynuts says
March 27, 2014 at 9:20 pmThe kids are really fashionable these days kaya dapat talaga sumabay ang designs and brand.
Jen Gangan says
March 28, 2014 at 5:16 amVery cute kiddos. I hope the clothes for boys are much more affordable na, medyo pricey kasi.
Yna Bronozo (@yns023) says
March 28, 2014 at 10:23 amSeeing kids makes me miss my nephew more, its a good thing he will be home this summer, then shopping na sa sm kids!! yieee!!!
Trinket bulseco says
March 28, 2014 at 11:43 amAng satrap bihisan ng mga bata! I shop for my son’s clothes in SM. Very fash yet reasonably priced. Sayang ang expensive clothes, ang bilis nalalakihan! 🙂
Roch says
March 28, 2014 at 1:08 pmI love how SM Kids Fashion makes casual wear interesting and nice for kids to wear in summer.
sherry ann gole cruz says
March 29, 2014 at 8:30 pmsana my daughter could join sm fashion show i want her to experience something new and exciting,super love namin ang sm apparels
Fernando Lachica says
March 29, 2014 at 9:31 pmLovely and awesome kids for fashion really melts my heart.
alvin imperial says
March 30, 2014 at 1:11 amthey are all cute and adorable with their style and fashion..
Abby says
March 31, 2014 at 7:44 pmCute kids and clothes.
Eva says
April 1, 2014 at 1:06 pmnice clothes, and the kids ‘wow they are so cute…
Istin Dizon Paigna says
April 4, 2014 at 9:16 pmwhat a lovely and fab outfits for kids. hope I can buy some of those for my kids this summer 🙂
Maria May Ochea says
April 5, 2014 at 11:03 amAmazing kids with their awesome outfit! AWESOME!
Patricia Rances says
April 6, 2014 at 2:31 amhehe one of my dream nung bata ako is to be a model… hehe kaya naman kapag nagpapapicture ako ay parang model post palagi.. magaganda yung designs ng damit pwedeng pang summer, fashion and formal also. nice brand 🙂
Peachy @ The Peach Kitchen says
April 6, 2014 at 7:23 amWe love clothes from Hello Kitty and Elle.
elinor semira says
April 6, 2014 at 10:12 pmang gganda ng outfits.. bagay sa cute kid ko.
Jenn W says
April 14, 2014 at 11:30 pmThose little boy are adorable and I am loving the clothes!! I think my little guy would be so cute in them!! Thanks for sharing! 🙂
Mary Anne Tapang says
April 27, 2014 at 11:34 amI love it specially SM Kids Fashion Hello Kitty, its so cute perfect for my niece.