Monster High, the newest additional to the Girls brand portfolio of Mattel, was showcased during its toy and fashion launch last October 18 at the SM Mall of Asia. This new franchise targeting tween and teen girls brings together the hip teenage descendants of the world’s most famous monsters to brave the trials and tribulations of high school. This property delivers rich content and relatable storytelling via publishing, web, animation and launches consumer products in notable categories including toys, shoes, shirts and accessories.
Ms. Myrna Yao, Richprime President and CEO, Ms. Tessa Prieto-Valdes, and Ms. Chedney Rodgers, Mattel Asia Pacific Regional Marketing Manager-Girls
Monster High Characters: Clawdeen Wolf, Draculaura, Frankie Stein, Cleo de Nile, Ghoula Yelps, Lagoona with Monster High executives, host and models.
Ms. Jane Yao-Tiu, Vice President RIchprime Global, Ms. Chedney Rodgers, Mattel Asia Pacific Regional Marketing Manager-Girls, Ms. Tessa Prieto-Valdes, Ms. Myrna Yao, President Richprime Global and Ms. Lay Koon Gan, Mattel Licensing Manager Southeast Asia.
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Blogger LN says
December 6, 2012 at 10:41 amWe were there during the launch – lurking the mall, and my daughter really wanted me to get her a doll but it’s a bit expensive – for a doll. sad 🙁
jared's mum says
December 7, 2012 at 7:02 amthose are really interesting. thanks for sharing. this is actually the first time i heard about monster high! 🙂
peachkins says
December 8, 2012 at 9:48 pmYkaie wants a Monster High doll and I think those dolls are cute!
rj's mama says
December 10, 2012 at 8:49 amvery timely for the Christmas season, would love to give some of their products to my nieces and inaanaks 🙂