Aqiva launches Milk Bar at Toys R’ Us in Robinsons Galleria. Milk bar, as in a bar offering milk and not milk bar like candy 🙂 So why did they set up a milk bar at a toy store?
“Aqiva has always believed in the importance of balancing child’s unhealthy diet. Through this partnership with Toys R’ Us, we help parents realize that they can develop their child’s healthy eating habits even during playtime” says Carlo dela Paz, Senior Product Manager of Wyeth’s Aqiva.
The bar will now be the newest hang out of the kids after running and playing around Toys R’ Us and the bar offers special healthy treats such as Aqiva Snow Cone:
As for Toys R’ Us, Abel Tejam (Toys R’ Us AVP for Brand Marketing) explained the partnership with Aqiva, “Toys R’ Us encourages health for families and kids- daily activities with some sports and play can really help kids keep fit and healthy. The right diet to supplement their growing needs is vital in their development. That is why we partnered with Aqiva here in Robinsons Galleria.”
I couldn’t agree more to what Carlo dela Paz and Abel Tejam said and I am really thankful that Aqiva opened up a milk bar to one of our favorite toy store.
And it is if Aqiva and Toys R’ Us wants us to have a feel of what our kids experience when inside the store, we walked around the store, while the store manager gives us a glimpse of each of the 7 section of Toys R’ Us:
And then right after, we were treated to a snow cone! (photo above) Now, that is really fun!
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While were were inside the store, this yellow totter caught my eyes, I remember my 2 younger kids asking for a yellow totter! Perfect! I actually bought the toy the day after the launching (atat much ang nanay eh)
jem alvarado says
September 23, 2012 at 8:30 pmI hope there will be Aqiva milk bar too in Trinoma Toy’s R’ Us we use to buy toys there 🙂