Country’s leading department store introduces K-Pop style into this season’s toon fashion collection.

Metro Manila, Philippines – Staying on the cutting edge of children’s fashion, SM Department Store injects the electrifying excitement of K-Pop fashion into its character apparel. Glitzy, glam, funky and spunky looks highlighted by bright colors and bold patterns showcase the new collections, giving favorites like Garfield, Mickey Mouse, Snoopy and Barbie newfound sartorial energy. This season’s SM Toon Fest exclusive lines combine all-original licensed character apparel with Korean style dynamics to elevate kids’ fashion choices – while keeping things colorful and fun!

“Kids today are a lot more conscious of what’s ‘in’ and get fashion ideas from their idols”, states Ms. Jo Dy Juanco, VP for Children’s Fashion, “These days, they draw inspiration from K-Pop stars and want to dress just like them.”

Available in stores nationwide, SM Toon Fest carries trendy apparel emblazoned with the familiar faces and logos of favorite characters. Hello Kitty, Robby Rabbit, Winnie the Pooh, and Marvel Superheroes like Spider-Man are just a few of the licensed characters represented by the line. Old favorites like the Disney Princesses, Disney Fairies, and the Sesame Street gang also have their own quirky-yet-stylish collections.

Girls will enjoy SM Toon Fest’s wide range of choices, from Winnie the Pooh’s colorful 70’s disco party girl polka dots and stripes, to Betty Boop’s posh, classic pieces with modern tweaks. Boys, on the other hand, can dazzle with a combination of preppy and urban street clothing elements from Garfield, Cars, and Snoopy. Kids are going to have a blast mixing and matching ensemble pieces to create their own signature K-Pop-inspired looks with the help of their favorite toons!

To showcase the new collections, SM Toon Fest is holding a search for its K-Pop Rising Star. The song, dance, and lip-synch competition invites boys, girls and groups aged 2-14 to let their inner superstars out for a shot at the spotlight and the Php100,000 grand prize!

For more details on the contest, kids and parents can visit www.risingstars.asia/smtoonfest  and www.facebook.com/smkidsfashion.

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