Mommy Pehpot

Top Mommy Blogger Philippines- Super Mommy; Award Winning Mommy Blogger

Blogger Media Kit: 3 Common Mistakes You Should Avoid

I was often asked about bloggers rate and sponsored post rates but not about bloggers media kit. How much to charge for a sponsored post? How much to charge if it includes social media posts? How much to charge for Facebook post only? Well, the social media rates is another topic, but what prompted me to start writing about bloggers media kit is the question “should I include my media kit with my rate card?” The answer is no.

Bloggers media kit and bloggers rate card should be treated differently. Media kit is all about you and your readers, where as rate card is what you can do and how much for each service. If you are struggling to create a rate card even after reading Blogger Rate Card: 3 Easy Steps by Mommy Blogger Pehpot, maybe you should start creating your Media kit first. Here’s a very simple tutorial on how to start your media kit> Blogger Media Kit: 3 Simple Steps To Make Your Own

Blogger Media Kit: 3 Common Mistakes You Should Avoid

Before you start creating a media kit, please take into consideration these 3 things that you should avoid. These are the things that will make your media kit look weak and unprofessional.

1. Avoid putting or mentioning your other blog. This a big  NO with media kit. Sure you can mention that you have an online shop or that you also love fashion but never commit the mistake of including or mentioning the link to your other blogs. It will take away the interest on the blog that are you trying to market. Para kang nag aalok ng Purefoods tapos babanggit ka ng Swift, ganyan ang dating.

2. Avoid putting too much text on your media kit. Limit the description to 2-3 sentences. If you are struggling with you should put on your media kit even after reading my post Blogger Media Kit: 3 Simple Steps To Make Your Own, shoot me an email and I may have something to make it easier for you (mommypehpot@gmail.com)

3. Always include your contact details specially your email address. Some of the media kits I have seen have too many words on it but nothing speaks on how to contact them. If an agency or a potential client got interested with you through your media kit, of course they will have to contact you to ask for your rate card.

Now that you know what to avoid, you are ready to make your own Media Kit!

Blogger Rate Card: 3 Easy Steps

I have been asked, not just once, by mommy blogger friends, how to answer a sponsored post inquiry. I am often asked “Ano ba ang isasagot ko?” And I usually answer, send them your Blogger Rate Card. Most of the times, they don’t have one.

Honestly, sponsored post inquiries or collaboration inquiries are a bit challenging to deal with. You want the project to push through but you also want to receive a fair amount for your effort. Let’s deal with the pricing later. Let’s deal muna with how to reply to inquiry emails.

I usually reply with “Please tell me more about the project/campaign.” This works well if the inquiry did not mention about honorarium. If they reply with the scope of work and still no mention of the honorarium, that’s the best time to reply with your Blogger Rate Card. I know, I know, you still don’t have one! Basically, that’s the whole point of this article babe, I am gonna teach you how to make a Blogger Rate Card and a little bit on the pricing part.

3 Easy Steps To Create Your Own Blogger Rate Card

Step 1. Blog profile and audience profile. Create a 2-3 sentences about your blog, mention keywords about your usual topics. Is it about kids in general? homemaking? Food and recipes? Your blog profile should be short. Save your long introduction for your media kit. Also ready your logo as it is an essential part of your blog profile.

RELATED CONTENT: 3 Simple Steps to make a MEDIA KIT

AUDIENCE PROFILE? Who reads your blog? Are they homemakers? Mostly moms? What are the age range? It is important to list your audience because brands/ companies will hire you not just for your traffic but also because of your audience.

Step 2. Blog Services and Rate. List all the services you are offering. Here are some of the samples:

  • Sponsored post/ Branded content
  • Product Review
  • Giveaway
  • Long Term engagement (ambassadorship/ influencer)
  • Banner Placement

And of course, RATE. How do you give a price tag to a sponsored post? How about product review? Giveaways?

For product reviews, here’s how I deal with it: always depends on the product. If I like it, I do it for free sometimes.

Giveaway is hard work and time-consuming. When a brand asked to include a giveaway, sometimes I ask for extra.

BLOG SPONSORED POST RATE

Mahirap mag presyo mga mamshies! There’s always the dilemma na baka mamahalan sa rate mo or baka masyadong mura ang maibigay mo. And we all know blogging is NOT CHEAP. Here’s a very clear picture of How Much Bloggers Shell Out To Maintain a Blog.

How I came up with my price range? Based on the offers that I receive, averaging and logic. My price is negotiable but I have a minimum. My mimimum price is the lowest possible rate I can do a sponsored post. This is the price range that I am still OK to spend writing about the product and promoting it on my social media accounts.

What’s the minimum price for a sponsored post? A few readings suggest that 5000 PhP is a fair price base. It increases depends on your traffic and influence. If you have at least 5,000 traffic per month and total social media followings of 5000, 5000 PhP is a fair price for a sponsored post. If you have less than those numbers, improve your blog and work to achieve those numbers or more.

Step 3. Design your blogger rate card. Now that you have your profile, your list of services and rate, it’s time to design your Blogger Rate Card.

Design your blogger rate card.

Canva is the best place to do that. It’s an online editing tool that lets you upload your own image and it’s drag and drop. The fonts available in Canva are really nice too.

You can do it, create your very own Blogger Rate and Card as well as your own MEDIA KIT and start replying to those inquiries.

P.S. This is my usual reply, “Attached is my rate card and media kit for your perusal.”

 

How To Write An Effective Product Review

Writing a product review is easy di ba? But how do you know if your post is effective or if it really made an impact to your readers? Is your review influential enough? Chos! How To Write An Effective Product Review? I asked myself about this more than a hundred times. I never really got the answer until I started reading product review posts. That’s how I learned how to create a product review that is moving and interesting.

How To Write An Effective Product Review

Let’s just be clear OK? When I say effective, it means it made an impact to the reader. It doesn’t need to be convincing, it should make you readers think and consider. That’s how I mean by effective. I believe that a product review should cover 5 basic talking points for it to be very effective.

How To Write An Effective Product Review: 5 Talking Points

  1. Information about the product which includes the price, where you got it and where your readers can buy it. Also include the demography of the product. Is it for female only? Age restrictions? Health restrictions?
  2. How to use the product. If you can include a video, the better.
  3. What you love the product. Mention at least 3 things you like about the product.
  4. What you do not like about the product/ area that needs improvement.
  5. Your recommendation? Would you buy it again? Is it worth your money? Would you recommend your readers to buy it?

Aside from the 5 talking points, never post your product review without a photo. It should not be blurry. Use as much lighting as you can. Take a photo of the product outside or create a DIY photo box for products.

Lastly, you need to be really honest with your review. Do not sugarcoat it, readers can tell if you’re lying. And it is always wise to disclose if the product review post is sponsored or not.

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