Giordano recently treated families to an “Incredible Day” of fun games, activities, interactive booths, and big surprises during the launch of the its new collection featuring the all-time favorite Supers, the Incredibles!

“We know that Filipinos love spending time with their families. And we, at Giordano, want to make this day more memorable by bringing in their favorite family, the Incredibles, through this local collaboration with Disney. We want to celebrate Filipino families through an apparel that everyone will enjoy,” Giordano Philippines Vice President for Marketing Beatrice Lim said.

During the launch, which was held at the TriNoma Activity Center last June 16 and 17, Disney fans enjoyed various games and fun activities that allowed them to bond with their loved ones. Participants were given Super Gear, which included a black domino mask upon entering the space, filled with activities centered around the Disney Pixar movie.

In one of the activities called Force Field Fight, families had to sign up as one team to challenge other families. Each team, composed of three to four members, had to go inside their own force field spheres and bump the opposing team off the platform to win.

Character booths were also present in the activity center, featuring the individual characters of the Incredibles. Dads tried their luck as they joined Mr. Incredible’s Test of Strength. Participants also tested their flexibility at Elastigirl’s Mirrors, while others raced their way to the top at Dash’s Speed Zone.

Jack-Jack’s Laser Field challenged the players to get through the obstacle without being hit by laser lights, while Violet’s Photo Bomb made photo souvenirs even more fun, quirky, and memorable. On-stage activities and games for the whole family were also held throughout the program.

The launch incorporated an Edna Mode workroom-inspired kiosk dedicated to the new collection. And, as a special treat for the incredible dads, special prizes and merchandise were given to them during the Lucky Dad Raffle Draws.

The high-density print tee collection features members of the iconic Incredibles family in various designs and colors. Being the head and the tough guy in the family, dads can wear the Mr. Incredible shirt, while moms, who are known for their multi-tasking abilities and flexibility, are perfect for the cool Elastigirl shirt.

Kids can choose from a variety of Violet, Dash and Jack-Jack printed tees whether they are the protective sister, the family runner, or the happy pill of the squad. And for every purchase of any three (3) printed tees from the collection, you can get a complimentary Disney Pixar’s Incredibles 2 Bag.

Disney Pixar’s Incredibles 2 x Giordano collection is now available in all Giordano stores and online stores. Check out their other collections at www.giordano.ph and don’t forget to follow them on Facebook, Instagram, and Twitter for more updates.

They say pen is mightier than sword, but there’s nothing more powerful and persuasive than letting your kids write and draw their dreams, in the most creative way.

The ability to creatively express one’s thoughts and feelings by putting ideas from pen to paper is perhaps the most important stage in a child’s development. Visualizing, drawing and finally displaying their creation is a fundamental stepping stone used by parents and teachers to build a child’s confidence and self-belief.

BIC®, founded in 1945 in France, has always been passionate about being part of the daily lives of millions of consumers. From their time-honored mission of making simple, inventive and reliable products, BIC® has always been advocating the importance of handwriting and drawing as essential factors in a child’s development. Here in the Philippines, BIC® recently launched BIC® Kids to encourage children to use their imagination to develop and enhance their motor skills, concentration, and creativity.

A collection of writing and coloring products especially designed for children aged two to ten years old, the BIC® Kids’ line comprises of high-quality yet affordable products that are all compliant with EN71 European toy industry standard.

Amongst their list of top-notch tools are the erasable and washable felt pens so kids can create fun effects and correct their mistakes on paper (or on their clothes); the wood-free Evolution™ coloring pencils range that are extra-resistant to breakage, do not create splinters and easy to sharpen; and the break-resistant wax crayons that do not stain on hands.

This back-to-school season, start your young ones on their first-ever writing and drawing adventure. Let their imagination run free and their creativity explode on paper. Allow them to play with color, doodle, make mistakes, and get messy. The future is brightest for those who find joy in creating something out of nothing and putting their dreams in writing. Together with BIC® Kids, let’s work hand-in-hand to start drawing a brighter future for the kids!

HOOQ, the largest Video on Demand service in South East Asia, has partnerships with the biggest names with kids’ entertainment—Nickelodeon, Nick. Jr., Kids Like Us, Hasbro, Turner and MoMedia—to bring some of the most popular kids titles into is catalog.

“HOOQ continues to deliver premium content for everyone in the Filipino family, and this includes entertainment for kids. This is why we continue to expand our catalog for kids,” said HOOQ Philippines Content and Programming head Jeffrey Remigio.

So while moms watch their favorite shows like “Grey’s Anatomy” and “Once Upon A Time” and dads go for “Arrow” and other action shows and movies, the kids can also enjoy HOOQ’s personalized content.

Now available on HOOQ are “Adventure Time,” “The Powerpuff Girls” and “Ben 10.”

On June 7, HOOQ will air the Emmy-nominated show “Ben 10 Alien Force,” the second iteration of the Ben 10 franchise and the sequel of the original Ben 10 series.

“Regular Show,” a fantasy cartoon for older kids, will air on June 7.

HOW TO GET HOOQ

It’s easy to get HOOQ’d. Customers can simply download the HOOQ app from Apple Store or Google Play, sign up or log in, to access HOOQ’s extensive library of Hollywood and Asian hits.  Smart users can enjoy a 30-day free trial. Globe mobile users can enjoy a 45-day free trial. Globe customers can get to try HOOQ for up to 60 days on selected mobile and broadband plans. Find out more and sign up today for a complimentary trial at www.hooq.tv.