This is my first time to experience the Basaan Fiesta, right in the heart of the city that celebrates it the most, San Juan!
I am expecting this event to be fun filled! Sa invitation pa lang, na excite na ako.. and honestly, I can’t even sleep the day before the event.. parang bata lang na first time mag field trip!
Indeed, the event turned out to be super fun!
So what’s new with year’s Basaan Fiesta at San Juan known as Wattah Wattah Festival*?
It was made more fun with the inclusion of a huge dry at the Plaza Mayor along N. Domingo Street. Not only that, as the Downy truck passes by, it leaves a smelling fresh scent to San Juan residents. A bubble machine with Downy on it treats the residents as well as mist from Downy.
As for me and my blogger friend Mauie, together with PR that invited us, we rode the Downy truck armed wearing hydro-chromatic shirts (and a super fashion white boots!). The first of its kind in the Philippines, the Downy hydro-chromatic shirts bore hidden messages that could only be seen when the shirt is wet. Nagpamigay din ng downy ng shirts while the parade is on.. super saya!
After the parade, we went straight to Plaza Mayor were we experienced the huge dryer. There were games for media as well as for the residents of the city.
In partnership with P&G Downy, the dryer highlighted Downy’s quick-dry formula that helps dry clothes faster. Fresh towels were handed out afterwards to allow guests to experience the fragrance and softness benefits of Downy Sunrise Fresh.
Downy Brand Manager Nicole Villarojo said the San Juan Fiesta was an ideal opportunity to spotlight the advantages of using Downy Sunrise Fresh, especially since the celebration occurs at the start of the rainy season in the Philippines. “During the rainy season, your clothes take longer to dry because of the lack of sunlight. The prolonged wetness causes a “damp, musty” odor to settle on the clothes. With Downy Sunrise Fresh, your clothes dry faster even during rainy days. Downy Sunrise Fresh has a quick-dry formula that helps dry your clothes faster, keeping them smelling fresh even as you dry them indoors,” she said.
It was really fun.. first timer ba naman eh.. tuwing may maghahagis ng tubig, napapasigaw kame sa truck.. at etong Made to Order eto’ng Manok eh sinabuyan pa kame ng malamig na tubig! hahahaha
Thank you Mauie (The 24 Hour Mommy) for the photos and for the laughter and for the intensity sharing hahaha
*The San Juan Fiesta is an annual festival celebrated in honor of St. John the Baptist to commemorate how St. John prepared mankind for the coming of Christ by baptizing them with water. Residents douse themselves and their friends with water and participate in different basaan games, while bystanders and commuters become targets of residents lining the streets with water guns and hoses.