December 2011, Procter and Gamble launched the e.Studyante program in partnership with Smart Communications, Inc. (Smart) and Synergeia Foundation that aims to provide kids from selected schools with an XO Laptop from the One Laptop per Child (OLPC) Association.A laptop that is rugged, low power and specially designed to make learning more engaging and more fun for students. The launching was held at Manuel L. Quezon Elementary School and students of the said school was the first one to use the XO laptop.
Four months after the launch, another batch of laptops was given and was received by the Manila city government and the public school’s officials. A total of 340 laptops along with storage cabinet were delivered at Manuel L. Quezon Elementary School last March 1, 2012.
Help P&G’s goal of giving 1,000,000 laptops buy buying the P&G promo packs. Participating brands are Safeguard, Tide, Pampers, Downy, Ariel, Pantene, Head & Shoulders, Joy, Rejoice, Whisper, Olay, Gillette, Vicks and Ambi-Pur.